Making A Case For Csr
Corporate social responsibility and volunteerism have no boundaries and are not constrained by race, color, or religion. Sadly, concern for the community is often mistaken for socialism. On the contrary, capitalism thrives only when every citizen is an asset in economic activity and has opportunities to succeed. Corporate social responsibility is a culture and unwritten contract with the community. This invisible culture can shape brighter futures for nations. As a constructive partner in the communities in which it operates, organizations can take concrete action to realize its social responsibility objectives, thereby building value for its shareholders and customers.
Implication of practicing CSR: For the Company
Corporate social responsibility claims to offer manifold benefits both internally and externally to the corporate giants involved in various projects
The goodwill firms can generate from acts of social responsibility may, in fact, be worth far more to the businesses than the amounts they give.
The idea that the company cares will have a positive impact, on the minds of the employees and other stakeholders.
It creates a positive image amongst the people for its company and earns a special respect amongst its peers.
It cultivates a sense of loyalty and trust amongst the employees in the organizational ethics.
It serves as a soothing diversion from the mundane workplace routine and gives one a feeling of satisfaction and a meaning to their lives.
It opens the door of many global markets for the company with relative ease, as a socially responsible corporation is welcomed everywhere.
Implications of practicing CSR: For the country
Corporate social responsibility has much broader implications for the nation as a whole.
Most governmental programmes quickly become embroiled in political manipulation, corruption, communal overtones, and bitter infighting, CSR reduces dependency on the government for social change.
Social reforms driven by the community will bring people together, turn the attention of the masses to tasks that benefit society, and reinforce peace and harmony.
Corporations collectively can make India a better place for every citizen.
Ways and Means for Corporation to implement CSR programs:
Corporate social responsibility can be much more than charity.
An innovative way to contribute socially is for firms to spend in towns and villages, and to buy products from millions of artisans who are at the bottom of the economic pyramid.
For example: Firms can give artisans' products as corporate gifts or use them for interior decoration, which may have socially more redeemable value than current methods.
Large corporations can exploit hundreds of historical places in rural towns and villages for corporate training, conferences, and getaways, thus helping in spread of the wealth.
Create jobs and economic activity in rural communities to uplift the masses.
Company can motivate its employees to do voluntary community work by recognizing the community work during internal performance review. Community work can take many forms: teaching in government schools, supporting NGOs financially, empowering women, cleaning parks, planting trees, volunteering in orphanages, protecting the abused.
Offer scholarships to meritorious students.
Encourage and help the community to become self reliant, by helping to create bodies like, a relief committee to deal with eventualities.
Help the government and society in time of eventualities like earthquakes, floods etc.
Respects human rights, values its employees, and invests in innovative technologies and solutions for sustainable energy flow and economic growth.
Support social and community initiatives in their city/state of operation.
Corporation can touch the lives of millions of people positively by supporting environmental and health-care projects and social, cultural and educational programmes.
Develop technologically and economically viable and environment-friendly products & services for the benefit of millions of its consumers
Ensure that the highest standards of safety and environment protection are used in its operations.
Social responsibility is about leadership, respect for fellow human beings, and checks and balances. The legendary TATA group has involved all its companies in some social initiative or the other. Their diverse approach towards corporate social responsibility is designed to meet the needs of environment as well as of the community. They believe in making an individual self-reliant rather than offering mere monetary assistance, this is the right approach that corporation across the world need to follow, because as the saying goes you give food to a hungry man you satisfy his hunger, but if you teach him to hunt, you ensure that he never remains hungry.
There has been a revolutionary change in the attitude of the corporate sector towards the community they are operating in. Fears of global warming, the constant exhaustion of natural resources etc is urging the corporate world to take social initiative with a new perspective. Organization need to show commitment to conducting business with a strong environment conscience, so as to ensure sustainable development, safe work places and enrichment of the quality of life of its employees, customers and the community. Thus we can envision better future if these corporate forces remain exemplary in their stance and work together.
Implication of practicing CSR: For the Company
Corporate social responsibility claims to offer manifold benefits both internally and externally to the corporate giants involved in various projects
The goodwill firms can generate from acts of social responsibility may, in fact, be worth far more to the businesses than the amounts they give.
The idea that the company cares will have a positive impact, on the minds of the employees and other stakeholders.
It creates a positive image amongst the people for its company and earns a special respect amongst its peers.
It cultivates a sense of loyalty and trust amongst the employees in the organizational ethics.
It serves as a soothing diversion from the mundane workplace routine and gives one a feeling of satisfaction and a meaning to their lives.
It opens the door of many global markets for the company with relative ease, as a socially responsible corporation is welcomed everywhere.
Implications of practicing CSR: For the country
Corporate social responsibility has much broader implications for the nation as a whole.
Most governmental programmes quickly become embroiled in political manipulation, corruption, communal overtones, and bitter infighting, CSR reduces dependency on the government for social change.
Social reforms driven by the community will bring people together, turn the attention of the masses to tasks that benefit society, and reinforce peace and harmony.
Corporations collectively can make India a better place for every citizen.
Ways and Means for Corporation to implement CSR programs:
Corporate social responsibility can be much more than charity.
An innovative way to contribute socially is for firms to spend in towns and villages, and to buy products from millions of artisans who are at the bottom of the economic pyramid.
For example: Firms can give artisans' products as corporate gifts or use them for interior decoration, which may have socially more redeemable value than current methods.
Large corporations can exploit hundreds of historical places in rural towns and villages for corporate training, conferences, and getaways, thus helping in spread of the wealth.
Create jobs and economic activity in rural communities to uplift the masses.
Company can motivate its employees to do voluntary community work by recognizing the community work during internal performance review. Community work can take many forms: teaching in government schools, supporting NGOs financially, empowering women, cleaning parks, planting trees, volunteering in orphanages, protecting the abused.
Offer scholarships to meritorious students.
Encourage and help the community to become self reliant, by helping to create bodies like, a relief committee to deal with eventualities.
Help the government and society in time of eventualities like earthquakes, floods etc.
Respects human rights, values its employees, and invests in innovative technologies and solutions for sustainable energy flow and economic growth.
Support social and community initiatives in their city/state of operation.
Corporation can touch the lives of millions of people positively by supporting environmental and health-care projects and social, cultural and educational programmes.
Develop technologically and economically viable and environment-friendly products & services for the benefit of millions of its consumers
Ensure that the highest standards of safety and environment protection are used in its operations.
Social responsibility is about leadership, respect for fellow human beings, and checks and balances. The legendary TATA group has involved all its companies in some social initiative or the other. Their diverse approach towards corporate social responsibility is designed to meet the needs of environment as well as of the community. They believe in making an individual self-reliant rather than offering mere monetary assistance, this is the right approach that corporation across the world need to follow, because as the saying goes you give food to a hungry man you satisfy his hunger, but if you teach him to hunt, you ensure that he never remains hungry.
There has been a revolutionary change in the attitude of the corporate sector towards the community they are operating in. Fears of global warming, the constant exhaustion of natural resources etc is urging the corporate world to take social initiative with a new perspective. Organization need to show commitment to conducting business with a strong environment conscience, so as to ensure sustainable development, safe work places and enrichment of the quality of life of its employees, customers and the community. Thus we can envision better future if these corporate forces remain exemplary in their stance and work together.
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