4 Tips to Selling Online With a More Effective eCommerce Site
eCommerce involves selling products online and lots of businesses are doing it.
However, not all businesses are making the most of their eCommerce sites.
And if you're not making the most of your site, you're not making as much money as you could be.
Here are some tips to optimise your online store so your customers will buy from you and keep coming back for more.
Let customers know that your site is secure Customers will only buy from you if they trust you.
So, if your site is 100% secure, you need to ensure that your customers are aware of this.
An SSL (Secure Sockets Layer) certificate is extremely useful.
The certificate prevents information entered on your site being seen by third parties and shields it when it's transmitted over the net.
The certificate, obtainable from SSL providers such as VeriSign? and most web hosts, is vital if you want your customers to trust you with their credit card numbers and addresses.
Pay attention to design and layout Convincing visitors to buy is hard enough, so the last thing you want to do is deter them with anything that might get in their way, such as a lengthy checkout process.
Focus on making your site as professional and simple to navigate as possible, and make sure you keep customers in the know.
Forcing a visitor to register just to see the price or shipping charges is likely to put them off.
So is not letting them know at which stage of the checkout process they are at.
eCommerce site templates can be a great help when designing and are readily available online and in web design packages.
Design as much or as little of the site as you want and get it up-and-running quickly and easily.
Write compelling sales copy Your site's content should make an impression on visitors.
Use punchy and concise headlines with buzzwords such as 'free' or 'buy now'.
In the body copy, rather than outline what the product can do, concentrate on how it can benefit your customers.
Using bullet points can make these benefits easier and quicker for customers to digest.
The copy on your website is your chance to communicate with the customer, and if written effectively, can be the difference between making a sale and the customer hitting the 'back' button.
Provide great customer service Looking after your customers should start before they make a purchase so reassure them by making your address and contact details prominent.
Customers won't necessarily want to come and see you in person but it's comforting for them to know where you are, should they need to.
Testimonials (quotes) from existing customers are reassuring too as they provide new and returning customers with another opinion on, for example, the promptness of your delivery or your great prices.
More and more consumers are turning to eCommerce because of its effectiveness and the many options it provides, and therefore, so are many businesses.
This makes it more important than ever to create eCommerce sites that work for both your business and your customer.
With the tips mentioned above, you're in a great position to ensure this happens.
However, not all businesses are making the most of their eCommerce sites.
And if you're not making the most of your site, you're not making as much money as you could be.
Here are some tips to optimise your online store so your customers will buy from you and keep coming back for more.
Let customers know that your site is secure Customers will only buy from you if they trust you.
So, if your site is 100% secure, you need to ensure that your customers are aware of this.
An SSL (Secure Sockets Layer) certificate is extremely useful.
The certificate prevents information entered on your site being seen by third parties and shields it when it's transmitted over the net.
The certificate, obtainable from SSL providers such as VeriSign? and most web hosts, is vital if you want your customers to trust you with their credit card numbers and addresses.
Pay attention to design and layout Convincing visitors to buy is hard enough, so the last thing you want to do is deter them with anything that might get in their way, such as a lengthy checkout process.
Focus on making your site as professional and simple to navigate as possible, and make sure you keep customers in the know.
Forcing a visitor to register just to see the price or shipping charges is likely to put them off.
So is not letting them know at which stage of the checkout process they are at.
eCommerce site templates can be a great help when designing and are readily available online and in web design packages.
Design as much or as little of the site as you want and get it up-and-running quickly and easily.
Write compelling sales copy Your site's content should make an impression on visitors.
Use punchy and concise headlines with buzzwords such as 'free' or 'buy now'.
In the body copy, rather than outline what the product can do, concentrate on how it can benefit your customers.
Using bullet points can make these benefits easier and quicker for customers to digest.
The copy on your website is your chance to communicate with the customer, and if written effectively, can be the difference between making a sale and the customer hitting the 'back' button.
Provide great customer service Looking after your customers should start before they make a purchase so reassure them by making your address and contact details prominent.
Customers won't necessarily want to come and see you in person but it's comforting for them to know where you are, should they need to.
Testimonials (quotes) from existing customers are reassuring too as they provide new and returning customers with another opinion on, for example, the promptness of your delivery or your great prices.
More and more consumers are turning to eCommerce because of its effectiveness and the many options it provides, and therefore, so are many businesses.
This makes it more important than ever to create eCommerce sites that work for both your business and your customer.
With the tips mentioned above, you're in a great position to ensure this happens.
Source...