RSS is the acronym for Rich Site Summary which is basically a format that is used in the syndication of news and other related sites.
This includes all the major news sites like Wired news oriented community sites and personal web logs.
It is also possible to use RSS in increasing search engine rankings.
Here are the 5 keys to RSS 1.
Use RSS feed to get domain blogrolled: This can be achieved by attaching links from other blogs and websites.
This will ensure link popularity.
Obviously first needed for this is to have a RSS feed in place.
2.
Add RSS feed to RSS directories: This will again help in increasing link popularity and will divert traffic to your link.
3.
Update RSS feeds regularly: This is needed to get indexed by search engines more frequently.
Better RSS output will result in increasing liveliness of your site and thus increasing the hits.
4.
The RSS press release: RSS press release has many advantages one of it being that it eliminates the need for email marketing because you can simply spread your news to the important places as it comes in.
5.
Real Advertising: You can use RSS for real time advertising.
For ex you want a gadget that is not there in the market and suddenly come to the market, you can use RSS to notify customer.
This will result in better customer service and which ultimately results in customer loyalty.
Now it is up to you to use this information.