If you want your copy to have a high conversion rate, you have to focus on more than just writing. You also have to be familiar with your audience and make them believe you have something they need. We will look at some proven copywriting techniques to help you do this.

A sales copy about your product is written to convince your target market. But at the same time, you need to show them that your product actually delivers what it says. Yes, give them the proof by sharing testimonials from your existing customers, other experts in your niche, etc. These testimonials are all that is needed to effectively convince your customer about the product at hand. It is only natural for a human to have belief when hearing it from a third party. This will also be a first hand view of how your product handles. It is very common for people to want sufficient proof before investing in a product due to the number of scams out there, especially on the internet. If you want your testimonial to have a more realistic approach then it one should include the persons website or details. You can also include audio or video testimonials, which deliver more value. Apart from that, try to sprinkle your testimonials throughout the copy, instead of concentrating them in one place.

Perhaps show them in between chunks of your copy. Also talk about various aspects of the product which are beneficial instead of just one. When you're creating your copy, your aim should be to get straight to the point and tell your prospect exactly what they are going to get. Your products unique selling point should start off your copy. Don't be vague or hide what you're really selling. Your main objective here is to get him to order the product. To accomplish this, your copy must state the obvious first then slowly elaborate. The mistake of dragging on the copy and making it dramatic is made by many copywriters today. From this the prospect will lose all interest which is never profitable. Stay direct with your message and cut back on the hype and you'll find that prospects will be grateful.

An important copywriting rule is to be specific in your approach. This applies not only to the body of your copy but also to your headline and the sub headlines. People are not looking for generalities about a product. The trick to influencing people is to supply specific information that to into depth about a subject. Specifics make what you're saying believable and give you more credibility. There are exceptions, but in most cases your best approach is to be generous with targeted facts and details.

It's a good idea to aim at making people feel secure about doing whatever you want them to do. Then making a purchase is no longer a stressful activity on their part. When you can do this, you can easily make the sale.