4 Big Benefits Of Online Marketing For Small Business
With m-commerce on the rise, and e-commerce enjoying a $42.3 billion holiday season in 2012 (source: com Score) it is essential for small businesses to have an online presence and an online marketing strategy in order to compete in today's digital world. According to Google, 74% of all shoppers start their research for purchases online. Additionally, research from Light speed Research shows that 47% of consumers trust online reviews for their purchasing decisions. With statistics like these, it's easy to surmise that small businesses must invest in a website and an online marketing strategy. Here are 4 benefits of developing an online presence and an online marketing strategy for your small business.
Brings customers to your small business
A well-designed website rich with valuable content that has been optimized for search will rise to the top of the SERPs, and increase a company's chances of being found. If the customer enjoys your content and finds the products or services they are looking for easily, through landing pages and calls-to-action, they will be more likely to make a purchase. If they are happy with their transaction, they will hopefully become a repeat customer and share their great experience with your business via social media and review sites, giving you additional SEO benefits.
Conveys an image of expertise
A website lets people know what your small business does and why it does it so well. A website showcases your excellent products and services and conveys an image of expertise. For example: A hair salon with photos and videos of actual clients, a restaurant with enticing photos of special dishes and signature cocktails, a home repair contractor with great DIY tips and tutorials, a Dentist with helpful blogs. All of these are shining examples of how small businesses can showcase their products and talents and draw in customers.
Provides increased level of trust
FAQs and testimonials are great ways to promote a level of trust in your business and give prospective customers confidence in your skills or products. People want to have a high level of trust in a product or service before making a purchase and a website with video or written testimonials and clear links to customer service will do just that.
Provides a customer service portal
These days, consumers have grown accustomed to addressing customer service issues online. If you do not have an online presence for your business, not only are you behind the competition, you are at risk for reputation damage. Customers that are unable to find customer service online can become frustrated and are likely to take their complaints to review sites, which can damage your brand image. Having a site with various ways to contact customer service keeps customers happy and brings them back to purchase again.
Clearly, an online presence and online marketing strategy is essential in today's digital world. If your small business needs help developing a website or online marketing strategy, Contact Us for expert advice regarding all your website design Toronto .
http://blog.wsiwebmarketingmatters.com/4-big-benefits-of-online-marketing-for-small-business
Brings customers to your small business
A well-designed website rich with valuable content that has been optimized for search will rise to the top of the SERPs, and increase a company's chances of being found. If the customer enjoys your content and finds the products or services they are looking for easily, through landing pages and calls-to-action, they will be more likely to make a purchase. If they are happy with their transaction, they will hopefully become a repeat customer and share their great experience with your business via social media and review sites, giving you additional SEO benefits.
Conveys an image of expertise
A website lets people know what your small business does and why it does it so well. A website showcases your excellent products and services and conveys an image of expertise. For example: A hair salon with photos and videos of actual clients, a restaurant with enticing photos of special dishes and signature cocktails, a home repair contractor with great DIY tips and tutorials, a Dentist with helpful blogs. All of these are shining examples of how small businesses can showcase their products and talents and draw in customers.
Provides increased level of trust
FAQs and testimonials are great ways to promote a level of trust in your business and give prospective customers confidence in your skills or products. People want to have a high level of trust in a product or service before making a purchase and a website with video or written testimonials and clear links to customer service will do just that.
Provides a customer service portal
These days, consumers have grown accustomed to addressing customer service issues online. If you do not have an online presence for your business, not only are you behind the competition, you are at risk for reputation damage. Customers that are unable to find customer service online can become frustrated and are likely to take their complaints to review sites, which can damage your brand image. Having a site with various ways to contact customer service keeps customers happy and brings them back to purchase again.
Clearly, an online presence and online marketing strategy is essential in today's digital world. If your small business needs help developing a website or online marketing strategy, Contact Us for expert advice regarding all your website design Toronto .
http://blog.wsiwebmarketingmatters.com/4-big-benefits-of-online-marketing-for-small-business
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