Over the last several months it seems as if no matter where you turn, someone in your business circle is talking about Twitter and how important it is to your company.
Whether it's being used to recruit new customers or stay engaged with existing ones, Twitter has certainly become a powerful way to promote your brand and services.
Despite all the chatter, it seems as if many of us are lost when it comes to coming up with and following through on a Twitter strategy.
While it may seem easy to just throw out a bunch of Tweets and hope for the best, that's certainly not the way to go.
First off, you need to know when to send out your Tweets.
After all, what's the point in taking the time to send out relevant Tweets if nobody is going to read them.
As a general rule of thumb, I recommend sending out your Tweets between 11 am and 3 pm and 9 pm and 11 pm Eastern time.
These times tend to produce the most click thrus on the links you Tweet.
Secondly, I recommend that you don't follow just anyone, even if they're following you.
I recommend that you only follow people who have taken the time to upload a unique picture, and not the standard brown icon that comes with every Twitter account.
By following people who have added a unique picture you know that you're dealing with someone who will be coming back to Twitter and hasn't set up an account just for the fun of it.
Finally, you need to try your best to follow people that are "relevant" to your niche.
Let's say you own a company that sells scuba gear.
When finding people to follow on Twitter, you're going to want to follow people who have a stated interest in scuba gear.
Someone with the Twitter name "celebrityjunky" and a list of Tweets about celebrity gossip probably isn't going to be someone worth following.
By implementing these three simple steps, you should be able to easily maximize all of the time you put into your Twitter experience.