Content is king.
This is the oft-echoed statement we have all heard.
Content makes or break your eBook, website or blog.
If you don't have quality content, you don't stand a chance of getting high ranks, targeted traffic, sales, etc.
Anyone with a modicum of common sense could see that this is true.
But I think that there is something more important than content itself.
This thing is the way you write content.
I am sure you agree with me that the way you present information is more important than the information itself.
I think you have heard that the way you say something is more important that what you actually say.
If you have a brilliant idea but can't express it well, people won't value it.
The same goes for eBooks.
If you have a great content and valuable ideas but don't know how to present them well, people won't bother to read your eBook.
Nowadays, people are looking for entertaining things.
They don't want to read traditional eBooks.
They want to read entertaining eBooks.
I don't mean you should write an eBook about funny stuff.
You can write about any topic you want as long as you present information creatively.
This way, you ensure readers don't feel bored while reading your eBook.
I am going to give you 4 tips to make sure your eBook doesn't bore the readers.
Tip #1 Use a lot of white space Using a lot of white space makes reading eBooks a lot easier.
I am sure you have come across big blocks of text online.
Do you like to read them? Nobody likes them because they hurt the eyes.
It is hard to follow up with ideas when content is written in big blocks.
Reading from a screen is already tiring.
Don't add insult to injury.
Tip #2 Use bigger fonts This makes reading easier too.
Don't make readers squint as if the sun is shining straight in their eyes! I feel annoyed when I have to do that.
And I usually fail to get the writer's idea because I don't focus on it! I spend my energy trying to read sentences instead of trying to understand them.
Tip #3 Use hand written fonts Studies have proven that using hand written fonts in sales pages increase credibility.
Using them in your eBook increases your credibility too.
It also makes reading pleasurable.
I always use hand written fonts in my eBooks.
I have received a lot of positive feedback because of that.
People just love it.
They'll love your eBook if you do the same.
If you want hand written fonts for commercial use, you can visit a website called fontsquirrel.
com.
You can find some amazing fonts there.
Tip #4 Use graphics I also use a lot of graphics in my eBooks and I have receive a lot of positive feedback because of that too.
Using graphics attracts attention and makes information understandable for readers.
The problem most people face is finding graphics.
The generality of marketers are not graphic designers.
They can't design graphics.
That's why I have been offering some free graphics to other people on my blog.
I design them and share them with others.
This is just to help them write great eBooks.
If content is king, then the way you present content is queen.
Make sure you have both the king and the queen.