There has been a recent market obsession with earnings forecasts and guidance numbers.
But this not surprising, with the negative market sentiment and overall economic situation.
With so much uncertainty, earnings have been the last benchmark for equity investors.
Further fueling the importance of earnings forecasts are the worsening situation in Iran, Iraq, and Nigeria, combined with higher interest rates and oil prices.
But these worldwide problems have been already factored in these forecasts.
So it is more important to look for positive long-term opportunities, not short term factors.
Looking at true long term value and competitiveness will protect the investor from any short term disappointments, both in forecasts, as well as in stock price movements.
So if any interesting companies come up on your investment radar, start buying now for the future, and you will not be disappointed.
Investments should always be made with a long term viewpoint, identifying competitive advantages.
Most negative factors are usually already factored in the stock price, so start focusing on future opportunities and the share price will start moving upwards again at some point.
But don't get nervous, this is also a long term process, so if you wait you will be rewarded.