Its Election Season! The Importance Of Early Planning For...
Author: Andrea Kuhn
Article Source:MiNeeds.com, where consumers get competitive bids from Marketers and Advertisers. Read reviews, compare offers & save. Its free!
Article Link:http://www.mineeds.com/Chicopee/Access-To-Media/Articles/Its-Election-Season-The-Importance-of-Early-Planning-for-Media-Buys
Tags: Business Advertising during Election Years , Campaign Ads on Local and State Levels , Politcal Advertising , Political Campaign Media Buys
Although it may be hard to believe, political advertising is now in the planning and placement stages for both 2009 and 2010 races. Although the amount of advertising placed is not expected to reach the level of a general Presidential election, advertisers, both businesses as well as campaigns, must take into account the fact that during election cycles, advertising space can become limited. With that in mind, advertisers who routinely run in specific DMAs and States, should be aware of upcoming elections that may reduce the amount of available advertising space.
Political Candidates purchase advertising at a special rate, this rate is generally the lowest available rate a particular type of media will offer any client. The candidates also have a window in which to purchase media at these special rates the window is generally 60 days prior to an election. Prior to that time, campaigns are able to negotiate for lower rates with a variety of media types, and those planning on running ads outside of the prescribed window, may be able to lock in very competitive rates. As state and local campaigns across the country place their media purchases in advance, the inventory (or available ad space in any given media) is reduced. Depending upon the type of media, the fewer available ad units can and does affect the rates; with fewer units and more demand, the rates actually increase. Therefore, as the political season approaches, savvy advertisers and campaigns should start planning their media buys earlier than off-years - this is especially true now, with the state of the economy affecting so many businesses.
Political campaigns now have a variety of options available to them, even the State and local DMA candidates. These options include Internet advertising, website SEO (critical to any campaign), and alternative advertising there are many reasonably priced options available to campaigns (and this applies to business as well) which can deliver a punch to an advertisers reach.
As always, should anyone have any questions or comments, please feel free to contact me directly.
Was the Article Useful?
I hope you enjoyed the article! Please rate it at the following link, your feedback is highly appreciated:
Is ItS Election Season! The Importance Of Early Planning For...
Article Source:MiNeeds.com, where consumers get competitive bids from Marketers and Advertisers. Read reviews, compare offers & save. Its free!
Article Link:http://www.mineeds.com/Chicopee/Access-To-Media/Articles/Its-Election-Season-The-Importance-of-Early-Planning-for-Media-Buys
Tags: Business Advertising during Election Years , Campaign Ads on Local and State Levels , Politcal Advertising , Political Campaign Media Buys
Although it may be hard to believe, political advertising is now in the planning and placement stages for both 2009 and 2010 races. Although the amount of advertising placed is not expected to reach the level of a general Presidential election, advertisers, both businesses as well as campaigns, must take into account the fact that during election cycles, advertising space can become limited. With that in mind, advertisers who routinely run in specific DMAs and States, should be aware of upcoming elections that may reduce the amount of available advertising space.
Political Candidates purchase advertising at a special rate, this rate is generally the lowest available rate a particular type of media will offer any client. The candidates also have a window in which to purchase media at these special rates the window is generally 60 days prior to an election. Prior to that time, campaigns are able to negotiate for lower rates with a variety of media types, and those planning on running ads outside of the prescribed window, may be able to lock in very competitive rates. As state and local campaigns across the country place their media purchases in advance, the inventory (or available ad space in any given media) is reduced. Depending upon the type of media, the fewer available ad units can and does affect the rates; with fewer units and more demand, the rates actually increase. Therefore, as the political season approaches, savvy advertisers and campaigns should start planning their media buys earlier than off-years - this is especially true now, with the state of the economy affecting so many businesses.
Political campaigns now have a variety of options available to them, even the State and local DMA candidates. These options include Internet advertising, website SEO (critical to any campaign), and alternative advertising there are many reasonably priced options available to campaigns (and this applies to business as well) which can deliver a punch to an advertisers reach.
As always, should anyone have any questions or comments, please feel free to contact me directly.
Was the Article Useful?
I hope you enjoyed the article! Please rate it at the following link, your feedback is highly appreciated:
Is ItS Election Season! The Importance Of Early Planning For...
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