With the adjunct of digital communications such as email, live chat, webinars, websites, blogs and social media - more and more of our daily interactions are conducted in the written form.
The power of the written word can transform the effectiveness of your business communications.
From our marketing materials to the introductory email - effective business writing can help deliver your core messages and achieve positive business outcomes.
Fortunately, you don't have to be a wordsmith to compose an effective email; meanwhile, successful web writing in the digital age requires sharp, crisp and concise language that is different from traditional print media.
There are few general tips to keep in mind to string together words that work:

1. Plan your documents - even if it's just email writing, it's a good idea to plan your documents to make your actual writing process more efficient.
   Have your key messages and communications mapped out so you can structure your writing around these points.
   
2. Use concise language - there's no need to be wordy.
   The digital age means we're used to scanning documents and emails instead of reading them, so it's important to be as clear as possible and to get straight to the point.
   
3. Write with your reader in mind - always keep the reader in mind when document writing - think about how much knowledge they have on the subject, especially if you're speaking to a client.
   Use examples and language that are relevant and concepts that will be easy for them to grasp.
   

It's also important to be detail oriented and accurate - even a one line email should be grammatically correct and free of spelling mistakes.
Consider the tone and voice you use in your communications as well - certain words can instil a level of confidence and expertise.
Meanwhile, business training programs can help get you and your staff up to speed on essential business skills such as impactful writing, public speaking and effective leadership - so you can get on with doing good business.