Business article marketing is somewhat different from other article strategies.
In fact, many traditional businesses do not realize how much they can benefit from these internet marketing strategies, even if they only operate locally.
But in a world where almost all consumers research products and services over the internet before buying, brick and mortar businesses cannot hope to compete without a competitive internet marketing strategy.
Business article marketing should be one of the primary internet marketing methods used for a brick and mortar business.
Besides being completely free, you will find that it is one of the easiest venues on the web to limit your readership to one local area only.
It is also the easiest and quickest way to get ahead in the search engines if you are behind on bringing your business to a prominent web presence.
The most important thing to remember when using article marketing, or any internet marketing for that matter, on a local basis is that you have to treat your location as another primary keyword.
If you are selling ski equipment in Seattle, then you need to include the keywords ski equipment and Seattle in everything you do.
Your articles are no exception, and should contain a one to three percent density of these keywords.
You should also be sure that you include your location and service area in your author resource box.
This will help people understand that if they want to visit your website they will only be able to benefit from your products or services if they live within your area.
You might also encourage traditional over ecommerce business by offering discounts to those in your local service area, even if you are willing to ship elsewhere.