Before you start your writing, sit back for a moment and ponder over a few critical issues.
There are 3 important elements to consider before you start writing.
1) Your target audience.
- Who are you writing for? Before you type your first word, you should be very clear about who you are writing for.
The article then writes itself.
This is because you already understand your target audience very well.
You know their likes and dislikes.
You know what they desire.
You understand the problems that they are facing.
Now all you have to do is to state the problem, and give them the solution.
2) Focus is very important.
- Don't try to create an article that contains EVERYTHING.
You are diluting focus if you do so.
Readers are always searching for information, but they are searching for different types of info.
The best articles are short, concise, and to the point.
These are the articles that readers truly appreciate.
It means that they don't have to spend a long time scouring through the texts to look for a few pieces of vital information.
3) What is your goal? - Are you clear about what you want to achieve with your articles? Some people write just because they feel like writing.
They have something to say, and they just want to publish their thoughts online.
If so, then the format of the article and the content doesn't really matter.
But if you are writing for traffic and sales, then it's a different story altogether.
Your articles must be crafted in a manner that will help you attract the RIGHT people, and encourage them to click on your links.