Social media is all about making constant appearances and making your presence known on the particular sites you are connected with, and then you will gain the trust of your followers.
After you are successful at this, you can make a good advertising campaign.
If you want to make your presence known, you must interact on the social media networks you are connected with.
Make comments on statuses, update your own status, make tweets, and share helpful material with your followers.
Whichever social media site you are signed up with, use and understand the rules of the site.
For instance, if you are on Facebook use the like button or the favorite button on Twitter.
Don't always only talk about your products and services, in other words you don't want to advertise all the time.
You will come off as spam and followers may not think you are a real person.
Although your main objective is to promote your product or service, you don't want that to be the only thing you discuss.
In order to make your services known you have to do that through talking about others things as well.
Decide what you will talk about when you are not promoting your business and when you will do so.
The most difficult part of social media is staying focused and creating a personality for yourself.
You want to add a personal touch and not seem like a computer always and only talking about your business.
The end result is the people you are connected with will start talking about you and what you do through this social media network and possibly others.
Be aware that the social media advertising that is being done is by the people who are linked in with them and who are active on these sites.