From its humble beginnings, Scandinavian Airlines has come far over the years. We are referring to the available passenger air carrier resources brought to the table by the founding partners. However, do not forget all of the right choices that were made each and every year that brought them success. In fact, all the accumulated experience and aviation wisdom helped to get the company off the ground and into profits. Doing well, especially for this company, was a mix of difficult choices and a vision that was never forgotten. That is the legacy of Scandinavian Airlines, and we will talk more about that.rnrnTaking a quick look at the year, 2006, SAS had a revenue of 42 billion Swedish Krona, or SEK. During that year, they carried a total of just over 25 million passengers domestically and around the world. This statistic earned the company a 9th place standing in the top 10 airlines in Europe. A big portion of this success was attributed to smart mergers and acquisitions for SAS. On top of that, they are one of the founding members of the SAG aviation consortium, also known as Star Alliance Group. SAS has used a strategy of joining forces with other airlines over the last 50 years which has definitely paid off for them. A huge part of the success for any airline is brand awareness and marketing. One thing Scandinavian Airlines is well known for is it's tremendous brand awareness coup in the mid 1950's. They figured out an air route over the North Pole with a maiden flight to Los Angeles on the west coast of the US. This route allowed them to take advantage of a huge branding opportunity, coining the "round the world service over the North Pole" phrasing. Tokyo, Japan; Anchorage Alaska, and Copenhagen are among the destinations available on this route.rnrnMassive changes involving security were the result of the 9/11 attaches and rising terrorist threats around the world. The biometric fingerprint identification system was implemented by the Swedish division of SAS in 2006. Swedish SAS instituted this particular system to be used within Sweden. A positive match between luggage and the person who owns it is what the biometric system is used for. Since 2006, SAS Norway has also rolled out this system, however the airline makes it clear that use of this biometric ID system is strictly on a voluntary basis. Scandinavia Airlines, being owned and operated by three different but adjacent countries can be challenging at times. Since it began, and to this day, this airline continues to operate in the same exact manner. Part of its overall tenacity, SAS continues to provide strength and diversity. And finally, this company has been given many business opportunities that keep it financially secure.

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