How to Design a Woman's Boutique
- 1). Design your color scheme around color psychology. Use colors that reflect your brand image to the shopper. Evaluate the negative effects of colors as well. For example, purple colors give the impression of spirituality and nobility, but they can also seem arrogant or mourning. Pair this with humble off-whites and joyous yellows.
- 2). Incorporate red packaging and boxes for women shopping with husbands or boyfriends. According to a study by University of Rochester psychologists, men are more likely to spend money on women who are framed by red. To take advantage of this, find the position where men might look at their wives during purchasing and frame this area in red. For example, if you predict that men might make purchasing decisions in waiting area outside of a dressing room, paint the whole area in red.
- 3). Space counter surfaces no more than 36 inches above the floor, following guidelines from the American Disabilities Act (ADA). Follow other ADA guidelines, such as those for fitting rooms, which require at least one handicap-accessible dressing room.
- 4). Incorporate decorative features sparingly. In a women’s boutique, you want your clothes to shine. Too many decorative features can distract from your clothing. Instead, focus on features that show off your clothing. For example, you might exchange metal coat racks for a collection of decorative wooden coat racks in an artistic space.
- 5). Design around the hierarchical principle and seduction principle of your clothing. As OpenCourseWare at MIT shows in the course material for Beginning Costume Design and Construction, clothes function in two ways outside of utility. First, they display social status. Second, they attempt to seduce based on what culture thinks is attractive. When pairing design with your clothing, follow the same principles. For example, if your clothing appeals to wealthy older women who think animal prints are attractive, decorate the space in a style that complements your target clients' tastes.
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