Advantages of Blogging - How Blogging Can Enhance Your Credibility
Blogs are one of the best ways to build credibility among peers and potential customers.
Among other things, they give you an opportunity to show the world what you know about a particular topic, one blog post at a time.
Here are some additional ways that blogging increases your credibility.
Blogging gives people a chance to get to know you.
It used to be that you could throw out a bunch of advertising and people would buy your products if you were convincing enough.
That is no longer the case.
People are skeptical, and they typically don't trust people they don't know.
Blogging regularly provides you with an opportunity to develop your relationship with your readers.
As they consistently read your posts, they begin to feel like they know you and that in turn makes them more likely to want to do business with you.
Blogging increases the number of times you show up in Google searches.
Google loves websites that are updated frequently, and so the more you blog, the more likely it is that your website will show up in Google or other Internet searches when people conduct a search for information related to the focus of your blog.
Well written blog posts are shared.
When I find a blog posts that I think my friends will like, I go out of my way to share it with them.
I know that I'm not alone in that.
We all like to share information that others will find helpful.
The great thing about this is that my friends are more apt to read and feel good about something that I recommended.
The same is true for everyone, so if you write well-written and helpful blog posts, chances are, people will share those posts with their friends and colleagues, thus expanding your credibility to more than your original audience.
Blogging is a non-threatening way for people to experience your brand, since it generally doesn't cost anything.
This goes back to the skepticism that people have which comes as a result of someone trying to sell something.
Since your blog content is free for the taking, people can relax and enjoy it.
As they enjoy it, they begin to resonate with you and your brand, and will develop a sense of trust with you.
This is crucial, since removing skepticism is an absolutely necessary when it comes to credibility.
Credibility must be developed before you'll be able to do business with people.
Among other things, they give you an opportunity to show the world what you know about a particular topic, one blog post at a time.
Here are some additional ways that blogging increases your credibility.
Blogging gives people a chance to get to know you.
It used to be that you could throw out a bunch of advertising and people would buy your products if you were convincing enough.
That is no longer the case.
People are skeptical, and they typically don't trust people they don't know.
Blogging regularly provides you with an opportunity to develop your relationship with your readers.
As they consistently read your posts, they begin to feel like they know you and that in turn makes them more likely to want to do business with you.
Blogging increases the number of times you show up in Google searches.
Google loves websites that are updated frequently, and so the more you blog, the more likely it is that your website will show up in Google or other Internet searches when people conduct a search for information related to the focus of your blog.
Well written blog posts are shared.
When I find a blog posts that I think my friends will like, I go out of my way to share it with them.
I know that I'm not alone in that.
We all like to share information that others will find helpful.
The great thing about this is that my friends are more apt to read and feel good about something that I recommended.
The same is true for everyone, so if you write well-written and helpful blog posts, chances are, people will share those posts with their friends and colleagues, thus expanding your credibility to more than your original audience.
Blogging is a non-threatening way for people to experience your brand, since it generally doesn't cost anything.
This goes back to the skepticism that people have which comes as a result of someone trying to sell something.
Since your blog content is free for the taking, people can relax and enjoy it.
As they enjoy it, they begin to resonate with you and your brand, and will develop a sense of trust with you.
This is crucial, since removing skepticism is an absolutely necessary when it comes to credibility.
Credibility must be developed before you'll be able to do business with people.
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