Why are you spending money on lead lists that are sold and resold time and time again? Tired of wasting your time talking to people who don't care about your MLM business? You have to have people to talk to, but how do you get interested people calling you about your opportunity? The old ways of MLM prospecting are no longer effective for most marketers.
With online marketing strategies and web 2.
0 sites, it is easier to identify people who are truly interested in your MLM opportunity.
Implementing just a few online marketing strategies can generate you fresh, targeted leads every month.
The four major online marketing categories are: Blog Marketing, Article Marketing, Video Marketing and Social Networking.
There are other easy to learn methods as well as these four that can generate good results, too.
A quick overview of blog marketing is a good place to start today.
In the future we will go over the other methods.
Your blog is the main hub for your business marketing.
It is where people go to get to know you a little better before they talk to you.
They also get to know you as a leader and how you market.
It is an easy way to produce leads as you provide valuable content people will want to find out more about what you do.
Hosting your own blog is the preferred method.
All you need to get started is a domain name and a hosting service such as HostGator.
You will set up a WordPress.
org site through your HostGator service.
You can also set up a free hosted blog through WordPress.
com or Blogger.
com.
But you will not have the freedom and flexibility to make your blog optimized for the search engines such as Google.
It won't take you very long at all to get your blog up and running.
Once it is published for the world to see, you will want to post content every day or every other day.
Just be sure that they are relevant and keyword rich without cramming in the keywords.
When you have good content, it won't be long before you are generating leads.
Some important elements to include on your blog are: an opt-in form, ways for the reader to connect with you, a way to subscribe to your blog and ways for the reader to share your content.
Let's have a look at each one of these elements.
1.
Opt-in Form An opt-in form is simply that.
This is where your prospect is able to subscribe to your email list.
Here you can capture their information: name, email and phone number.
To make your opt-in form more appealing, give away something of value: a video training series, an e-book, audio training or a free marketing course.
Make sure your Autoresponder is set up to send out the free gift and has a series of follow up letters.
2.
Connect With Me The next thing you need to have on your blog is a place from people to connect with your social networking site: Facebook, Twitter, MySpace just to name a few.
You want to make it easy for your readers to connect with you by adding a section of icons they can click on.
Connecting with you on social networks allows them more ways to get to know you and receive more information from you.
3.
RSS Feed Next, it is important to have your RSS Feed set up for people to subscribe to your blog.
RSS stands for Really Simple Syndication.
It helps your readers receive updates whenever you make a new post.
This will keep your readers coming back to your blog.
4.
Share Your Site The last element you want to make sure you incorporate in your blog has a few components to it.
There is a few different components the last blog element.
People need to be able to share your site.
There are widgets and plugins that will make this easier.
They are a Facebook Like button, TweetMeMe and Sociable.
Once you get your blog built and start posting article, you will need to start promoting your blog on forums and other places online.
This online promotion in social sites is like sending out an invitation to a party.
Keep in mind that blogging is just ONE of the awesome ways to market your business online.
But the best thing about social sites and other marketing techniques is that they should all work together to drive traffic back to your blog.
Effective blog marketing means NO more buying expensive lead list and talking to negative people.
Best of all, with the internet, what happens on the internet will stay there! No longer are people relegated to hotel meeting, cold calling and the 3 feet rule.
Effective online marketing is giving people an MLM marketing advantage.
There are so many ways you can market online.
Instead of attempting multiple marketing efforts, in the beginning you want to focus on one or two strategies.
As you become more accomplished, you can add a few more strategies at a time.
Now that you know what an asset blog marketing is to your business, go ahead and build your blog.
I know you'll find what so many others have found: targeted MLM leads from the internet is the way to go!