Internet Marketing Strategy Through Advertising Part I: Where to Place Ads
The easiest, and most popular method of making money at home with your blog is, by far, through advertising.
That does not mean that you should just throw up ads in every conceivable place on your blog! Rather, the placement of your ads should be carefully considered, and in this article we will go over a few different methods of ad type and placement.
As part of your Internet marketing strategy should be allocated to advertising, understanding each of these methods is key to success.
In-Text Advertising In-text advertising functions by placing a small, text-based advertisement directly in the main text articles of your blog.
These tend to generate a lot of revenue for you because visitors will often read them, assuming that they are an actual part of the text of your blog.
There are even some advertising groups that will place a hover link over specific words or sentences within your blog, and once a visitor hovers over them, an ad will be shown.
Location Based Advertising Location Based advertising are the next step in the evolution of the old-school banner advertisement.
These are placed in boxes along the sides, the top, or the bottom of your blog, and can be a single advertisement, or even a string of smaller, text-based ads.
This type of advertising tends to be the most predominant in blogs, and although they do not pay the most, viewers tend to find them the most tolerable.
Popup Advertising While popup ads are almost universally hated by blog readers everywhere, they will also pay you the most money.
These function by popping up a separate window or panel overtop of your blog with the advertisers message inside.
Popup ads can be triggered in a variety of different ways, such as hovering over a particular area on the blog, opening a new area of the blog, or even getting on the blog in the first place.
Each of these three types of advertising will, assuming that your readership levels are high, generate varying levels of revenue for you.
Which of the three you decide on, or even all three, is a decision that you will have to make based on what your primary goal is with your blog.
When trying to work from home and make money blogging, carefully deciding between all of your options is key.
That does not mean that you should just throw up ads in every conceivable place on your blog! Rather, the placement of your ads should be carefully considered, and in this article we will go over a few different methods of ad type and placement.
As part of your Internet marketing strategy should be allocated to advertising, understanding each of these methods is key to success.
In-Text Advertising In-text advertising functions by placing a small, text-based advertisement directly in the main text articles of your blog.
These tend to generate a lot of revenue for you because visitors will often read them, assuming that they are an actual part of the text of your blog.
There are even some advertising groups that will place a hover link over specific words or sentences within your blog, and once a visitor hovers over them, an ad will be shown.
Location Based Advertising Location Based advertising are the next step in the evolution of the old-school banner advertisement.
These are placed in boxes along the sides, the top, or the bottom of your blog, and can be a single advertisement, or even a string of smaller, text-based ads.
This type of advertising tends to be the most predominant in blogs, and although they do not pay the most, viewers tend to find them the most tolerable.
Popup Advertising While popup ads are almost universally hated by blog readers everywhere, they will also pay you the most money.
These function by popping up a separate window or panel overtop of your blog with the advertisers message inside.
Popup ads can be triggered in a variety of different ways, such as hovering over a particular area on the blog, opening a new area of the blog, or even getting on the blog in the first place.
Each of these three types of advertising will, assuming that your readership levels are high, generate varying levels of revenue for you.
Which of the three you decide on, or even all three, is a decision that you will have to make based on what your primary goal is with your blog.
When trying to work from home and make money blogging, carefully deciding between all of your options is key.
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