Using Social Media to See What Your Customers Really Want
There is one big thing though that I think many businesses miss on social networking - asking the customer what they want! Social media gives you the opportunity to speak directly with people of all age groups and backgrounds; surely this is the perfect opportunity to ask what they want and do some market research? You can test out new products and ask advice on what your potential customers would like to see.
Many businesses spend a lot of money carrying out market research but with social media your audience is already there, you just have to interact with them and start a discussion.
Of course social media is also a great way of getting your brand out there but the secret is to let users find you and want to get involved.
The days of hard hitting outbound marketing are gone and now it is all about customers taking part and being informed and entertained by your company's content.
Videos and images are big business on the internet now with sites like YouTube receiving huge volumes of traffic by users looking for dynamic content.
Videos can have a massive impact on any business, from services to products, so no matter what you do for your business, try to make sure you are using videos for SEO and to attract new visitors and business.
You must be gentle with social media and slowly build your reputation up by engaging users in your content.
Do not just keep going on about you and your business all the time because before you know it everyone will be bored of you and social media needs two sides to make it work, hence the term that is often used, web 2.
0.
You have to ask others opinions and listen to what they say as they just might have the answer for your next big product or service.
The internet has changed the way we sell ourselves and social media is definitely here to stay, so if you are not already using social media for your business now is the time to and if you already are just take things back to basics and think of what would engage you to getting involved in someone else's content.
Once you have unlocked the social media key and got users on board you are well on your way to finding out what they want from you and selling more.
Many businesses spend a lot of money carrying out market research but with social media your audience is already there, you just have to interact with them and start a discussion.
Of course social media is also a great way of getting your brand out there but the secret is to let users find you and want to get involved.
The days of hard hitting outbound marketing are gone and now it is all about customers taking part and being informed and entertained by your company's content.
Videos and images are big business on the internet now with sites like YouTube receiving huge volumes of traffic by users looking for dynamic content.
Videos can have a massive impact on any business, from services to products, so no matter what you do for your business, try to make sure you are using videos for SEO and to attract new visitors and business.
You must be gentle with social media and slowly build your reputation up by engaging users in your content.
Do not just keep going on about you and your business all the time because before you know it everyone will be bored of you and social media needs two sides to make it work, hence the term that is often used, web 2.
0.
You have to ask others opinions and listen to what they say as they just might have the answer for your next big product or service.
The internet has changed the way we sell ourselves and social media is definitely here to stay, so if you are not already using social media for your business now is the time to and if you already are just take things back to basics and think of what would engage you to getting involved in someone else's content.
Once you have unlocked the social media key and got users on board you are well on your way to finding out what they want from you and selling more.
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