Internet Marketing

• For small agricultural businesses, the marketing budget is often limited. Make the most of your available funds by using the Internet to reach a wide variety of people; this can be particularly effective if you sell products online. Build a website that contains information about your facilities, products and services. Include high-quality photos to give customers an idea of what to expect from your company.
  
  

Establish Community Presence

• If you sell to local consumers, increase awareness about your business in your local area. For small farm businesses, sell produce at farmer's markets or set up a roadside stand. If you deal in agricultural equipment, contact local Community Supported Agriculture, CSA, businesses and offer supplier deals. The more you can be known in the agricultural circles, the better name recognition you will have.
  
  

Partnerships

• Gain access to ready-made audiences by forming partnerships with related organizations. A small farm might organize field trip opportunities with local schools, while an agricultural supply company might hold educational sessions in partnership with a health foods store to talk about environmentally-sustainable gardening practices. Choose partners and topics that are relevant to your business' areas of expertise.
  
  

Networking

• Because a small agricultural business can offer more personalized service than a larger company, use networking events to promote your services in person. You might attend meetings of environmental groups to talk about your green business practices or locally-grown foods. Find groups of people that might be interested in your products and services: small farmers' associations, hobby farms, food co-ops, catering businesses or local hardware stores.
  
  

Focus on Small Scale

• If your agriculture business involves a farm operation, focus on the small size as a part of your marketing campaign to capture the interest of people who support small farms. Use the benefits of a small farm to capture the attention of customers: talk about how you create local jobs, keep the business in the community, or use sustainable practices that benefit the local area. Often, customers are willing to support a business that is run by people they know.