How Important is a Good Website?
For most businesses, whether large or small, a web site is one of the most important investments you can make. Unfortunately, people (including business owners) charged with building and/or maintaining their corporate website either overspend or underspend on their website – and many have no idea what they're doing or why. In this article, I want to discuss a number of reasons why a good website is so essential to your business.
A Strategic Online Presence is your most Powerful Investment
Don't take shortcuts with your public face. No other marketing tool offers a better opportunity to grow your business and see real, tangible and measurable results. A well-designed website can deliver substantial return on investment, and North Texas Web Design can help you achieve your goals.
Creating and maintaining a great website is a huge responsibility. Websites cannot be launched and just allowed to sit there, rather they must be updated often, be usable and be informative. They must also be visually appealing, fast loading, and functional. This can be an overwhelming job for a business owner or marketing manager. Let North Texas Web Design help you create a website that will convey the corporate image and vision you want prospective clients to know.
Your Website is a Direct Reflection of you as a Business Owner and Professional
If your web site looks professional, potential clients will think you're successful. Clients don't want to do business with a company who may not be around tomorrow. If your website looks professional, clients not only have a reason to browse your website, but they now have a reason to contact you or visit your place of business. On the other hand, if potential clients visit your website and it looks homemade – or worse yet – built using one of those terrible quickie websites advertised on television, then this is what clients think of you – a "quickie", not very professional business without no real reason to pay you a second thought.
Your Website can mean Extra Local Business
Even if you're business primarily depends on foot traffic through the front door, having a solid website can mean a ton of extra business. Local clientele often Google businesses before they ever show up at the front door. If your website does not entice them to look beyond the Home page, then why would they spend the time to drive to your place of business?If they do a Google search and find your competitors and your competitors look more reputable or solid than you (or worse – they have a website and you don't), you'll instantly lose business, just because of your website. And lastly, if you're ever mentioned in the media or on review sites like Angie's List, you'll need a website to help people find you.
Your Website can mean National and/or Global Business
Did you ever think about getting orders from Australia or Malaysia? Launching a well-designed website can mean that you instantly become a national and/or global business, allowing you to expand your clientele to a much larger audience than just your local clientele. Your web site is visible in almost every country around the globe, and that means you expand your potential client base by millions. You'll still want to keep your target market in mind, but an international audience may still find you appealing.
Look Professional if you want to be perceived as Professional
Don't do your business a disservice by putting up a shoddy website. Take care and invest wisely in your business website by hiring someone who knows what they're doing, such as North Texas Web Design. A professional, strategic website can move you ahead of the competition.We've all been there. You click on a website and find it an eyesore. You can't find the information you're looking for because the website is so confusing. The home page keeps crashing. You leave frustrated. A bad or outdated website can cost you clients.
To illustrate, how much money did you spend on your office lobby? The fancy leather couch, the hand scraped wood floor, the custom lighting, the artwork? Now consider just how many people come through your lobby each week? Compare that to the thousands of visitors who might show up at your website on any given day. No fancy lobby even comes close to reaching such a broad audience.
To recap, just remember that your website is one of the most visible aspects of your company. It may well be the difference between a potential customer doing business with you or going elsewhere. Your website is also an integral part of your online marketing strategy and because of it, it's where all your marketing activity is directed to …. make sure you make an impact!
A Strategic Online Presence is your most Powerful Investment
Don't take shortcuts with your public face. No other marketing tool offers a better opportunity to grow your business and see real, tangible and measurable results. A well-designed website can deliver substantial return on investment, and North Texas Web Design can help you achieve your goals.
Creating and maintaining a great website is a huge responsibility. Websites cannot be launched and just allowed to sit there, rather they must be updated often, be usable and be informative. They must also be visually appealing, fast loading, and functional. This can be an overwhelming job for a business owner or marketing manager. Let North Texas Web Design help you create a website that will convey the corporate image and vision you want prospective clients to know.
Your Website is a Direct Reflection of you as a Business Owner and Professional
If your web site looks professional, potential clients will think you're successful. Clients don't want to do business with a company who may not be around tomorrow. If your website looks professional, clients not only have a reason to browse your website, but they now have a reason to contact you or visit your place of business. On the other hand, if potential clients visit your website and it looks homemade – or worse yet – built using one of those terrible quickie websites advertised on television, then this is what clients think of you – a "quickie", not very professional business without no real reason to pay you a second thought.
Your Website can mean Extra Local Business
Even if you're business primarily depends on foot traffic through the front door, having a solid website can mean a ton of extra business. Local clientele often Google businesses before they ever show up at the front door. If your website does not entice them to look beyond the Home page, then why would they spend the time to drive to your place of business?If they do a Google search and find your competitors and your competitors look more reputable or solid than you (or worse – they have a website and you don't), you'll instantly lose business, just because of your website. And lastly, if you're ever mentioned in the media or on review sites like Angie's List, you'll need a website to help people find you.
Your Website can mean National and/or Global Business
Did you ever think about getting orders from Australia or Malaysia? Launching a well-designed website can mean that you instantly become a national and/or global business, allowing you to expand your clientele to a much larger audience than just your local clientele. Your web site is visible in almost every country around the globe, and that means you expand your potential client base by millions. You'll still want to keep your target market in mind, but an international audience may still find you appealing.
Look Professional if you want to be perceived as Professional
Don't do your business a disservice by putting up a shoddy website. Take care and invest wisely in your business website by hiring someone who knows what they're doing, such as North Texas Web Design. A professional, strategic website can move you ahead of the competition.We've all been there. You click on a website and find it an eyesore. You can't find the information you're looking for because the website is so confusing. The home page keeps crashing. You leave frustrated. A bad or outdated website can cost you clients.
To illustrate, how much money did you spend on your office lobby? The fancy leather couch, the hand scraped wood floor, the custom lighting, the artwork? Now consider just how many people come through your lobby each week? Compare that to the thousands of visitors who might show up at your website on any given day. No fancy lobby even comes close to reaching such a broad audience.
To recap, just remember that your website is one of the most visible aspects of your company. It may well be the difference between a potential customer doing business with you or going elsewhere. Your website is also an integral part of your online marketing strategy and because of it, it's where all your marketing activity is directed to …. make sure you make an impact!
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