If you've done any sales at all, then you'll be quite familiar with the phenomenon of the "Super Salesperson".
Let me use this example, let's say you have a sales force of 100 sales people, but the "Super Salesperson" and perhaps their team are the ones who's responsible, either directly or indirectly, for 79% of your total sales.
So if you had 10 Super Salespeople, they would be capable of achieving more results than 1,000 lukewarm salespeople who don't want to put any work into raking in any commission checks.
Well, I'd like to take a moment to let you know that there's a similar creature out there online called the "Super Fan".
She lurks on social networks, enthusiastically creating a buzz about your brand, product or event...
and a hefty percentage of your actual conversions are thanks to her.
Super Fans generously perform a variety of functions:

• They rope and bring juicy prospects right to your corral even when you're not there.
  
• They keep discussions lively and ongoing.
  
• They fend off the sort of bottom feeders that love to stir up contention on social networks, and are quite capable of eloquently coming to your defense.
  
• They provide you with a living, breathing, ongoing testimonial.
  
• They promote you better than that guy you hired, last year.
  The one with the dazzling website and clever graphics.
  
• They keep you in front of your market.
  
• They do all this because they believe in you, your company, product or service.
  

If you've got even one Super Fan like this, you need to be thinking about what to do to reward her.
Often all it takes is noting more than your attention and interaction.
In short, your respect.
Value your Super Fans and make sure you openly appreciate them.
And if you haven't yet got any on your social networks - better put your thinking cap on and figure out...
why not?