When you're just getting started as an Internet marketer, one of the things you'll be told to do is to investigate various niche markets to determine where you should begin focusing your efforts.
It is very important that you look both ways before testing an edge.
Let me explain what I'm talking about when I use that kind of phraseology.
Very few people take the time to adequately research a particular niche market before deciding to get involved with it.
Unfortunately, the overwhelming majority of these individuals ultimately discover too late that the niche which they have selected is not ideally suited to generating an income online.
However, with just a little bit more research, or by what I call looking both ways, you can be certain the niche or getting involved with has the potential to be lucrative.
In many ways, this is a lot like looking both ways before crossing the street.
The reason why you do that is to make sure that there are no oncoming traffic.
Likewise, when I talk about looking both ways before testing a niche, I am merely suggesting that you make an effort to ascertain whether or not there are some obvious indicators that the particular niche you are interested in targeting may have fundamental problems.
Here's the bottom line: every Internet marketer needs to seriously think about what process they are using to determine whether or not a particular niche market is suitable to get involved with.
To the extent you ignore this advice, you are potentially risking wasting a lot of time and money pursuing opportunities in niche markets that do not really exist.