With global economy these days, many offline companies are shifting some of their focus to online sales.
The online marketplace is no longer dominated by the small marketers, but is seeing an increasing trend in big offline businesses bringing their business online.
Big businesses offline usually have various outlets specialising in different products, price ranges, as well as for branding purposes in other countries.
We have all seen the different set of menu offered by big fast food chains such as McDonalds in various different countries.
These are all part of the sales strategies carried out by better funded companies.
The online marketplace operates pretty similarly to the offline marketplace.
With more and more businesses going online, the online businesses have also adopted the sales strategies from the offline world.
Offline businesses has various concept stores targeted to different markets and purposes, and so the online businesses has different websites targeting the different segment of society, as well as for the different purposes they may be created for.
Website Dedicated to Lead Generation: Online businesses would often need more than a single website in order to be successful in their niche.
For example, they may need to collect a mailing list, and in order to accomplish that, you would have to create a website catered specially for this one purpose.
Lead generation websites are constructed pretty differently from a sales focused website.
Most lead generation website consists of less than 5 pages, and is often called a squeeze page.
Traffic directed to this squeeze page is only meant to do one thing - and that is to fill in their name, email and various other contact details.
Websites for Branding Purposes: Another reason for anyone to have another website in the same business is for branding purposes.
Suppose you are in the business of selling bags.
It makes good business sense to sell your up market bags on one website, and the lower end bags on another website.
This is simply because the target markets for each of these two categories are vastly different.
The way you market to these groups would be different as well; therefore it is often wise to have separate websites if you are targeting two very different types of potential buyers.
Sales Focused Websites: Creating a sales focused website is very popular reason why any business would invest in a totally new website.
This is often done when there is a 'Top Product' to be sold.
Or when there is a sale, or stock clearance.
The business would usually put these very specific items onto a new website and have a whole different marketing strategy for it.
Strategies such as marketing to wholesalers, or second hand dealers would fit into the strategies used for these sales focused websites.
After seeing the various reasons why any business would need to have more than one website to cater to their business needs, it would be wise for you to properly invest in a proper website design house which should also be knowledgeable in SEO matters to better advise you on the various strategies! In today's competitive marketplace, it would be very wise of you to have more than one website for your business