Loyalty Program Benefits For Small Business
Today consumers are in search for loyalty and rewards as reasons to visit a business.
In fact, they always have been.
Why else would companies spend millions of dollars each year across the US in advertising? Large companies have large budgets which allow them to continually put their name and product in front of consumers.
Over time this creates a sense of loyalty of the consumer to the company or product which they are repeatedly seeing placed in front of them.
How do small businesses compete with this? Small businesses depend on the loyalty of their customers.
They typically provide a great service or specialized product, and consumers recognize this.
However consumers also recognize that they are loyal to the business and expect the business to be loyal to them in return.
If you have not started a loyalty program for your small business yet, today is the day.
Your competitors are gaining additional market share and an increased customer base simply by offering a loyalty program.
Consumers today want to feel rewarded, and a loyalty program is an easy way to connect with your customers.
What is the right loyalty program for a business? The first answer is easy...
Any loyalty program.
The second and more accurate answer is a loyalty program which is convenient for the consumer and effective for the business.
In today's world this translates into a mobile solution.
More than 150 million people in the United States have smartphones (and the numbers are even larger when you expand to all mobile devices).
This means that about 8 out of 10 customers that come into your place of business are carrying a mobile device which they typically use each and every day.
The evidence supporting the need for small businesses to have a loyalty program, and more specifically a mobile program is overwhelming.
The question small businesses must answer is, what is the right program?As you look into your mobile loyalty solution, be sure that you are considering these important factors.
-Is it easy to use for my customers? -Is it easy to use for me as the business owner? -Is it cost effective? -Is it customized to my business? -Does it allow me to collect data on my loyal customers and ultimately market to them? If the answer to these questions is yes, then you have an effective loyalty program which both you as the business owner, and your customers will be able to leverage and enjoy the benefits of.
In fact, they always have been.
Why else would companies spend millions of dollars each year across the US in advertising? Large companies have large budgets which allow them to continually put their name and product in front of consumers.
Over time this creates a sense of loyalty of the consumer to the company or product which they are repeatedly seeing placed in front of them.
How do small businesses compete with this? Small businesses depend on the loyalty of their customers.
They typically provide a great service or specialized product, and consumers recognize this.
However consumers also recognize that they are loyal to the business and expect the business to be loyal to them in return.
If you have not started a loyalty program for your small business yet, today is the day.
Your competitors are gaining additional market share and an increased customer base simply by offering a loyalty program.
Consumers today want to feel rewarded, and a loyalty program is an easy way to connect with your customers.
What is the right loyalty program for a business? The first answer is easy...
Any loyalty program.
The second and more accurate answer is a loyalty program which is convenient for the consumer and effective for the business.
In today's world this translates into a mobile solution.
More than 150 million people in the United States have smartphones (and the numbers are even larger when you expand to all mobile devices).
This means that about 8 out of 10 customers that come into your place of business are carrying a mobile device which they typically use each and every day.
The evidence supporting the need for small businesses to have a loyalty program, and more specifically a mobile program is overwhelming.
The question small businesses must answer is, what is the right program?As you look into your mobile loyalty solution, be sure that you are considering these important factors.
-Is it easy to use for my customers? -Is it easy to use for me as the business owner? -Is it cost effective? -Is it customized to my business? -Does it allow me to collect data on my loyal customers and ultimately market to them? If the answer to these questions is yes, then you have an effective loyalty program which both you as the business owner, and your customers will be able to leverage and enjoy the benefits of.
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