Internet TV dual regulatory pressure: the reopening of domestic color TV price war - Internet TV

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HC communication network  SARFT regulation to Baddeley's Internet TV has poured cold water poured.

2009 3 Internet TV has been made as to enhance the added value of color TV giants and compete with foreign giants plate magic weapon in October 2009 after the Internet, television has become TCL, Konka, Changhong and other major brands to promote products. According to research firm Ove consultation

forecast, the National Internet TV 2010 is expected to exceed shipments of 10 million units, but the SARFT's "integrated content service license + license" dual monitor mode to the largest Internet TV features?? content being strictly regulated.

Internet TV compression "Internet television is the only domestic color TV enterprises a competitive advantage to master application technology products, and in the LED backlight LCD, 3D TV, Japanese and Korean enterprises to master the core technology in the field of domestic brands, in the final analysis are controlled by others." A domestic color TV enterprises Marketing Leader on April 28 told the reporter so.

Indeed, the Internet television market, the real China's current leader is TCL, Konka, Hisense and other domestic brands, and Sharp, Samsung Although the introduction of foreign giants such as with Internet-enabled TV, but they did not provide the appropriate content.

In April this year, the SARFT to CNTV, Hangzhou, China number, Shanghai Media 100, as issued through the first three integrated Internet TV license, including TCL, Tsinghua Tong Fang and Hisense-made, including Internet TV giant has become the first contract with the enterprises and foreign brand giants in this regard there has been no substantive action.

Addition, including TCL, Konka, including color TV giants in the Internet TV platform, has invested heavily in building, including the previous and the Thunderbolt, PPS, Sina and other established Internet TV content Cooperation Relations.

According to reports, TCL has set up a content company and its subsidiary Open Distance Education Web content into the Internet TV; Konka SDK technology is introduced based on the open Internet TV platform, aims to emulate Apple's APPLESTORE model for professional software companies, software enthusiasts, consumers involved, the ultimate in this Somatosensory a platform game, online education and other software programs to more than 100,000. Although the Internet giant still

TV content as a gift along with the bundled TV Sell However, the price of internet TV TV to be higher than the average 10%, which was higher for the domestic color TV to create the conditions for value-added products. TCL chairman Li Dongsheng

and is forecast, with the triple play in the advancement of the size of the domestic color TV market from the current 40 million units increased to 80 million units, of which the Internet TV will become the mainstream TV products.

Media organizations, however, SARFT Management Division recently released two specifications on the Internet TV monitor that broadcast television content on the Internet, the "integration of business license holders of the institutions connected to the Internet on a television program service review the legality of the platform, not content with the Internet TV services without a license in the body building program service platform connect. "

This means that Internet TV manufacturers and other private video site co-operation will be halted, and Internet TV content will be controlled by the Radio and Television Department of enterprise content. "This is nothing but an increase in the number of digital TV broadcasting based on the integration of on-demand channels provide it, much less attractive to consumers." So that business people have color TV.

It is worth noting that if the Internet TV, therefore suppressed, it had invested in Internet TV at least, and in the LED, 3D master the core technology areas of foreign brands will be the biggest beneficiaries.
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