How to Desgin a Business Card
- 1). Choose the size and shape of your card. The standard business card in the United States is 2 inches tall by 3.5 inches wide, and can be oriented either horizontally or vertically. Some businesses use odd sizes or shapes, rounded corners or cut-outs to make their business cards more memorable.
- 2). Select the type of paper or material that you'd like to use. Cards can have a flat or glossy finish, flush or raised type, or can utilize odd materials like wood or plastic. Choose a color scheme for your cards, whether they'll be one color, two complementary colors or full color. If you have designed stationary, it's best to format your business card's colors to match.
- 3). Place your company name and logo in a prominent place on the card. They may be centered in the middle, offset to one side or printed along one edge. For freelancers or other self-employed professionals, your company name may be your own name.
- 4). Use your company's tag line or a sentence about your business to emphasize your benefits in a way that's unique and memorable. In addition to building up your company's brand, your tag line also should describe exactly what your business does, especially if your name doesn't identify it.
- 5). Arrange the type and graphics to reflect the image that you want your business to convey. For example, a graphic designer should showcase creativity with an unusual edgy design, while an accountant may prefer to convey a conservative and trustworthy image. Whatever your business, use your design to complement rather than distract from your card's basic message.
- 6). Include all your relevant contact information, such as your name, phone number, email address and company website, in a place that stands out and is simple to find. Because your business card should help you connect with customers, your name should be emphasized and the accompanying contact information printed in a supporting role.
- 7). Use both sides of the card to speak to your customers. The back of your business card can be used to list the services that you offer, highlight brief customer testimonials, present your professional credentials or feature sales copy that further emphasizes your company's benefits and rewards.
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