How to Beat Your Big Business Competitors
Small business advice usually revolves around how to beat big business competitors.
This advice tells you that business success never lies in the size of the enterprise, but in the vigor of its operations.
What I'm going to tell you is based on real scenarios.
These real-life case studies should convince you that taking on giants and winning the battle, is never an unrealistic goal.
Focus on Your Strengths Your edge starts with the strengths of small businesses that are lacking in big businesses.
Such strengths are your primary weapons in defeating your giant competitors.
Firstly, a small business has that 'personal or human touch' that is so endearing to consumers.
Make it a point to harness this strength.
Tell your target market about your touching human story, about how you started your business, and what drives you to serve your consumers.
By doing this, you build a valuable relationship with your clients, and by forging an intimate link with them you instantly win their loyalty to your product or service.
Secondly, emphasize your culture that allows you to connect to your target market.
Make your consumers aware that by being the 'guy next door' you know exactly what they want, and how they want it.
After all, your being in the community is a guarantee that you know your market better than any other big company out there; as such you deserve their trust more than ever.
Work on Pricing Thirdly, consider ascribing competitive prices to your products or services, and emphasize this to your customers.
If your products are better-priced than your competitors,' highlight this fact as one great strength.
One common mistake of small business owners is that they affirm the misconception that small businesses have higher prices by pegging their product rates a wee bit higher.
To beat the giants, you have to destroy this perception.
Pricing is essential to any product or service.
Once people learn that you have competitive prices to offer, you will surely win them over.
Fourthly, use your size to be agile in the market.
Big companies have a lot of things to worry about, while you only have a few.
Use this as an advantage.
Keep yourself alert for new trends that emerge, and act on them as quickly as possible; so that while the big boys tackle a tax problem for example, you are getting ahead by supplying a new demand to your niche market.
Finally, explore your creativity freedom.
One great advantage of small businesses over big brands is that they can be as creative as they want in pitching products to target markets.
Sponsor a wacky blog.
Shoot some fun videos and upload them online.
Do some podcasting.
All of these creative marketing strategies will work for small businesses like yours, simply because you have more elbow room in creative promotions than big companies do.
Small businesses are meant to grow, even if they stay small; they are also meant to topple giant brands, even if they are small.
Take this piece of small business advice to heart, and you will find yourself growing like never before.
This advice tells you that business success never lies in the size of the enterprise, but in the vigor of its operations.
What I'm going to tell you is based on real scenarios.
These real-life case studies should convince you that taking on giants and winning the battle, is never an unrealistic goal.
Focus on Your Strengths Your edge starts with the strengths of small businesses that are lacking in big businesses.
Such strengths are your primary weapons in defeating your giant competitors.
Firstly, a small business has that 'personal or human touch' that is so endearing to consumers.
Make it a point to harness this strength.
Tell your target market about your touching human story, about how you started your business, and what drives you to serve your consumers.
By doing this, you build a valuable relationship with your clients, and by forging an intimate link with them you instantly win their loyalty to your product or service.
Secondly, emphasize your culture that allows you to connect to your target market.
Make your consumers aware that by being the 'guy next door' you know exactly what they want, and how they want it.
After all, your being in the community is a guarantee that you know your market better than any other big company out there; as such you deserve their trust more than ever.
Work on Pricing Thirdly, consider ascribing competitive prices to your products or services, and emphasize this to your customers.
If your products are better-priced than your competitors,' highlight this fact as one great strength.
One common mistake of small business owners is that they affirm the misconception that small businesses have higher prices by pegging their product rates a wee bit higher.
To beat the giants, you have to destroy this perception.
Pricing is essential to any product or service.
Once people learn that you have competitive prices to offer, you will surely win them over.
Fourthly, use your size to be agile in the market.
Big companies have a lot of things to worry about, while you only have a few.
Use this as an advantage.
Keep yourself alert for new trends that emerge, and act on them as quickly as possible; so that while the big boys tackle a tax problem for example, you are getting ahead by supplying a new demand to your niche market.
Finally, explore your creativity freedom.
One great advantage of small businesses over big brands is that they can be as creative as they want in pitching products to target markets.
Sponsor a wacky blog.
Shoot some fun videos and upload them online.
Do some podcasting.
All of these creative marketing strategies will work for small businesses like yours, simply because you have more elbow room in creative promotions than big companies do.
Small businesses are meant to grow, even if they stay small; they are also meant to topple giant brands, even if they are small.
Take this piece of small business advice to heart, and you will find yourself growing like never before.
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