WHAT MISTAKES CAN BE POINTED OUT IN A BRANDED LOGO DESIGN?
The importance of having a logo is known to every other person in the world now. It is quite obvious that a logo has to be unique in order to look different and stand above from the competitors. You hire designers to get the logo designed; tell them about your idea and work together to create a logo design that is liked by masses. A logo also needs to serve the purpose of making people remember the association a design has with a brand's products and services. However, in the process of creating a logo design, designers often tend to make some mistakes that are not even expected from them as they're experienced in their field. Some of these mistakes that designers tend to make when creating a branded logo design are...
Mistake # 1: Making use of stock vector images and clip arts.
It is a blunder made by designers if they use stock vector images and clip arts to create a logo design. Without an original design, your business won't be represented as a unique entity. To put your brand in front of the customers as a special one and different from you competitors, it is obligatory to have an original design that can be the sole property of your brand only and will also save your firm from any copyright infringement issues.
Mistake # 2: Using too many colors.
Agreeing to the fact that designers get the freedom of using as many colors in the logo as they want but if you don't tell them exactly what colors you want in your logo, then things are going to get out of your hand and impossible to rectify. Simplicity is the key to create an inimitable logo design; make use of colors that give a subtle effect rather than irritating the viewers' mood.
Mistake # 3: Too many complications & an unclear message.
Refrain from making use of excessive margins and graphics that leads to a complicated design; unable to be understood by masses. If you think using difficult vocabulary in your tagline to impress your customers would work, then you're probably on the wrong track. Customers like simple things; simple words and an easily understood message is what attracts the customers' eye and makes it easy for them to remember the design.
Mistake # 4: Unclear fonts and bad typography.
Make sure that your logo doesn't have text written in different fonts' and typefaces and in different colors as well. Do some research on the internet and find out that which typeface is appropriate for which type of business. Your design should have a balanced typographic in order for the design to look appealing and perfect.
Mistake # 5: Disturbing Visuals.
If you're using images in your logo then they should be chosen with excessive care. Don't create images with paint or pencil brush that can further lead to blur visions and disturbed pixels.
Mistake # 1: Making use of stock vector images and clip arts.
It is a blunder made by designers if they use stock vector images and clip arts to create a logo design. Without an original design, your business won't be represented as a unique entity. To put your brand in front of the customers as a special one and different from you competitors, it is obligatory to have an original design that can be the sole property of your brand only and will also save your firm from any copyright infringement issues.
Mistake # 2: Using too many colors.
Agreeing to the fact that designers get the freedom of using as many colors in the logo as they want but if you don't tell them exactly what colors you want in your logo, then things are going to get out of your hand and impossible to rectify. Simplicity is the key to create an inimitable logo design; make use of colors that give a subtle effect rather than irritating the viewers' mood.
Mistake # 3: Too many complications & an unclear message.
Refrain from making use of excessive margins and graphics that leads to a complicated design; unable to be understood by masses. If you think using difficult vocabulary in your tagline to impress your customers would work, then you're probably on the wrong track. Customers like simple things; simple words and an easily understood message is what attracts the customers' eye and makes it easy for them to remember the design.
Mistake # 4: Unclear fonts and bad typography.
Make sure that your logo doesn't have text written in different fonts' and typefaces and in different colors as well. Do some research on the internet and find out that which typeface is appropriate for which type of business. Your design should have a balanced typographic in order for the design to look appealing and perfect.
Mistake # 5: Disturbing Visuals.
If you're using images in your logo then they should be chosen with excessive care. Don't create images with paint or pencil brush that can further lead to blur visions and disturbed pixels.
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