Thinking of Running a Social Media Contest? Read This First!
Contests are a major component of a successful Social Media campaign.
A social contest can help get your brand in front of a wider audience quickly and is a great way for companies to engage with their clients.
Infographics, like the one created by Kontest do a good job of highlighting the benefits to running a giveaway and just how impactful they are.
Kontest reports that over 70% of big companies will use 'Gamification' by 2014.
Also, the best time of year to launch a contest is in the fall, with November being the best month overall.
This makes now the perfect time to research and develop stratagies for running a successful contest, scavenger-hunt or sweepstake.
Contests are a great way to gather email addresses for a data base that can be utilized for future promotions.
Just be sure to offer an inticing prize and be upfront about how you intend to use the information.
Just as in real life, reputation is everything in Social Media.
If you are considering a contest run (and you should) you want to make sure you are checking each sites Terms of Service (TOS) before you do.
For instance, Facebook recently updated its rules regarding give aways.
No longer is it 'OK' to run a simple "Like" or "share" contest.
The same goes for "picture uploads" or "comment" entries.
Facebook now requires each page to use a third-party app to run any giveaway.
Moreover, should a page run a contest in which entry relies on a "like" or "share", Facebook reserves the right to suspend the page.
In the world of Social Media this is not a risk anyone should take.
There are many Contest Apps (third parties) out there to choose from and an App for every budget.
We know searching for the one App to fit your needs might be overwhelming--so, we put together the following list of 10 sites to get you started: Kontest App North Social Easy Contest Facebook apps Top Tabb Apps Woobox - Sweepatakes Short Stack Snap App - Facebook Competition Apps Easy Promos App Anatavo Facebook Fan Appz As with Facebook, all major Social Media sites (Twitter, Google+, Pinterest, Instagram, LinkedIn, etc) have a TOS concerning contests.
Make it a part of your Best Practices to brush up on them from time to time.
Should the rules change, you want to still be able to play the social game.
A social contest can help get your brand in front of a wider audience quickly and is a great way for companies to engage with their clients.
Infographics, like the one created by Kontest do a good job of highlighting the benefits to running a giveaway and just how impactful they are.
Kontest reports that over 70% of big companies will use 'Gamification' by 2014.
Also, the best time of year to launch a contest is in the fall, with November being the best month overall.
This makes now the perfect time to research and develop stratagies for running a successful contest, scavenger-hunt or sweepstake.
Contests are a great way to gather email addresses for a data base that can be utilized for future promotions.
Just be sure to offer an inticing prize and be upfront about how you intend to use the information.
Just as in real life, reputation is everything in Social Media.
If you are considering a contest run (and you should) you want to make sure you are checking each sites Terms of Service (TOS) before you do.
For instance, Facebook recently updated its rules regarding give aways.
No longer is it 'OK' to run a simple "Like" or "share" contest.
The same goes for "picture uploads" or "comment" entries.
Facebook now requires each page to use a third-party app to run any giveaway.
Moreover, should a page run a contest in which entry relies on a "like" or "share", Facebook reserves the right to suspend the page.
In the world of Social Media this is not a risk anyone should take.
There are many Contest Apps (third parties) out there to choose from and an App for every budget.
We know searching for the one App to fit your needs might be overwhelming--so, we put together the following list of 10 sites to get you started: Kontest App North Social Easy Contest Facebook apps Top Tabb Apps Woobox - Sweepatakes Short Stack Snap App - Facebook Competition Apps Easy Promos App Anatavo Facebook Fan Appz As with Facebook, all major Social Media sites (Twitter, Google+, Pinterest, Instagram, LinkedIn, etc) have a TOS concerning contests.
Make it a part of your Best Practices to brush up on them from time to time.
Should the rules change, you want to still be able to play the social game.
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