My, my, in what nation does Donald Rumsfelf reside? Here he is, a privileged citizen in the land that created modern mass persuasion, aka advertising, bemoaning that terrorists are more adept at "manipulating the media" to influence Americans and other Westerners than the Pentagon, and he went on to confide, "That's the thing that keeps me up at night..
..
What bothers me the most is how clever the enemy is.
" Donaldo, time for a wakeup call.
Know he's not a bad guy; saw him in a restaurant a while back and exchanged a few lightly witty words with him.
So here's free advice.
Jump on the phone and make a call to any politico who knows how to put in a persuasive appearance in his TV commercials and ask who his ad guys are.
Then bring them onboard to wage an all-out advertising war on terror.
These guys, like all of our first-rate businessmen, are not abhorrent but part of the national treasure of talent that allows us to compete and succeed in the worldwide marketplace.
So turn them loose.
Let them advertise peace and freedom as well as they can promote Coke and Pepsi.
Given the stolid, camera-never-moves, pre-Orson-Wells production values of al-Qaeda's vaunted videos, with their persistenly questionable and offensive product claims, how can we lose?