An Introduction To Feasibility And Threat Of Internet Marketing!!
Doubtlessly, the introduction of internet marketing has revolutionized the advertising process of the contemporary business world. With millions of users across the globe coming together on one platform and surfing the internet for their basic needs, activity and leisure, the potential of Internet as a market has reached to an acme. If considered statistically, today, there are over 12 million websites available on the Internet, with about one million new websites joining in every single day. The ever mounting figure also indicates the beginning of very convoluted, neck to neck competition prevailing over the medium. Running business under such status certainly requires a well-planned marketing strategy or a smart mix of strategies. Today, advertising and marketing through Internet has become an important part of every business process. Just like print, banners, television, radio, even Internet has successfully secured its position in the advertising arena.
Online Marketing is an extensive procedure of numerous concepts, aspects and strategies. Search Engine Marketing (SEM), Banner Advertising, E-Mail Marketing, Affiliate Marketing and Interactive Advertising are some of its most vital features. However, among these, search engine marketing is the most vital and phenomenal form of Internet marketing. It mainly deals with topping the Search Engine Ranking Pages (SERP) of Google, Yahoo and MSN and other leading search engines. Its second most imperative step is Pay Per Click (PPC) advertising, which is responsible for sponsored ads. The span of Internet Marketing and Interactive continues to develop and get bigger as the online marketers enthusiastically apply their insight and creativity to beat the escalating rage of competition.
The extensive audience platform and dynamic nature of Internet marketing has allowed it to offer a huge, massive scope of expansion and exposure. Even a small business company can now dream of taking its ad campaign to every nook and corner of the world through Internet. It is surely the most advanced advertising medium available at affordable expense. Unlike in an offline business, free from the hassle and over expense of employing a sales workforce, Internet marketing has surely emerged as an intelligently planned affordable promotion and marketing strategy. And still, the very promising benefit of online selling is that it does not require much of experience to venture into it.
Such a form of marketing has definitely appeared as a fruitful, no loss marketing strategy, but as nothing in this world is perfect, even this medium has a dark side to it. Absence of an effective strategy and negligence of stringent rules and regulations against offensive content along with open nature of the medium strengthen the risk of negative publicity for the business entity. Also, spreading a bad word about something or someone over Internet or heavy creation of rip off report reports by rivals can easily hamper your reputation in the market and rendering your marketing entirely.
Online Marketing is an extensive procedure of numerous concepts, aspects and strategies. Search Engine Marketing (SEM), Banner Advertising, E-Mail Marketing, Affiliate Marketing and Interactive Advertising are some of its most vital features. However, among these, search engine marketing is the most vital and phenomenal form of Internet marketing. It mainly deals with topping the Search Engine Ranking Pages (SERP) of Google, Yahoo and MSN and other leading search engines. Its second most imperative step is Pay Per Click (PPC) advertising, which is responsible for sponsored ads. The span of Internet Marketing and Interactive continues to develop and get bigger as the online marketers enthusiastically apply their insight and creativity to beat the escalating rage of competition.
The extensive audience platform and dynamic nature of Internet marketing has allowed it to offer a huge, massive scope of expansion and exposure. Even a small business company can now dream of taking its ad campaign to every nook and corner of the world through Internet. It is surely the most advanced advertising medium available at affordable expense. Unlike in an offline business, free from the hassle and over expense of employing a sales workforce, Internet marketing has surely emerged as an intelligently planned affordable promotion and marketing strategy. And still, the very promising benefit of online selling is that it does not require much of experience to venture into it.
Such a form of marketing has definitely appeared as a fruitful, no loss marketing strategy, but as nothing in this world is perfect, even this medium has a dark side to it. Absence of an effective strategy and negligence of stringent rules and regulations against offensive content along with open nature of the medium strengthen the risk of negative publicity for the business entity. Also, spreading a bad word about something or someone over Internet or heavy creation of rip off report reports by rivals can easily hamper your reputation in the market and rendering your marketing entirely.
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