Most, if not all medium and large sized companies do some form of marketing research online to increase sales.
Many times business owners just hire someone to do the work for them and trust that their websites and all the research data relevant to marketing their businesses will be in good hands.
On other occasions any given owner may do his or her own marketing research and put together a website, publish it online and then hope that this will be enough for new customers to find them.
Few, however, take the time to really develop a knowledge of online marketing techniques, especially the process of how to use social media to drive a ton of new traffic to their sites.
If publishing a site and hoping for the best is your wish, or hiring someone to do your online marketing for you is your choice, then you may end up being out of touch with a very important aspect of your business and be unaware of how to change or improve it.
Basic marketing research is easy to do.
There's no need to be intimidated because once you learn some techniques they are easy to apply.
There are a few topics that are important to investigate--tools for what are called "keyword" or "keyword phrase" research, social media marketing to attract mega traffic to your website, and article marketing sites like this one that provide essential links to your site in exchange for giving information and advice.
The name of the game in business is to make money.
You can make a lot of it if more and more people buy what you sell.
If people don't know that you exist online you can't possibly grow at as fast a rate that would be possible otherwise.
Take some time to do some homework and then take action.
It isn't hard and the results will be well worth the effort.