Viral strategy is best described as a wide network online that allows you the opportunity to communicate with your friends, family, work colleagues and even the millions whom you have never known.
This communication network is like a giant spider web.
It contains links and sub-links, and it helps to maintain an intricate yet very strong association within the various members in this web.
This indeed sounds like an important prospect for you, and no doubt, it is.
But this system can be wrapped around certain shortcomings, and one of them is misinformation.
oMost of the internet marketing users have the common misconception that directing web traffic to sites in marketing costs nothing.
They may not cost in dollars, but this marketing strategy is anything but free.
There are lots of hosting, technical and other related issues that you have to face, often working very long hours just to put up a successful campaign not to mention monitor and grow it afterwards.
oMoreover, just like the infectious cold or flu makes its rounds by spreading from one to the other, similarly, this network too, lives on every single member's effort to maintain its efficiency.
If one fails, the entire enterprise could possibly topple or go off in another direction.
oThere are certain main disadvantages in this viral marketing strategy.
This system allows you to send emails and messages to others, and this process might continue until they reach the ones whom you do not know, or would rather have nothing to do with.
This could turn out to be pretty disturbing, since spam is always an unfortunate consequence, and you might become a victim of it.
As online marketing communication is under minimal restraints, this means that people could as easily not head ethical and other laws, and get away with it.
oDo not make financial based offers in the messages as you circulate them in the online world.
Brand dilution is also a common phenomenon in the viral marketing strategy and that could turn out to be a hindering factor.
oBusiness mainly depends on advertisements.
If this fails, the entire enterprise will be crippled.
Positive advertisement will ensure that your products get sold like hot cakes.
But this very feature could become your curse.
In this network, instead of talking about positive feedback, some people might post blogs or other content on web pages where they only share the things they do not like about your products with their friends and families.
People will read these online opinions, and they may not even investigate to find out whether these comments are all true.
They may take the authors by their word and evade you.
These are some of the few disadvantages that one faces while working in viral marketing strategy.
The key remedy here is to stick to the game.
You need to keep on trying, so that you will eventually become experienced and soon be able to make your way through all the hurdles to finally shine unhindered.